In this position the Director of Brand Marketing is responsible for the generation of revenue through the provision of efficient and effective brand marketing programs. Marketing managers are similar to brand managers in the sense that they must both analyze markets to promote certain items or services. Generally, the marketing manager carries out all marketing activities to create more customers, increase brand awareness, and improve the product to increase business or business benefit. They must develop large-scale marketing strategies as well as advertising strategies, including both print and digital media. They try to activate consumers and teach them what to buy. Find Schools. Published on September 15, 2015 September 15, 2015 • 70 Likes • 5 Comments. However, brand managers research a market and determine how a brand can best fit into it to attract customers. On the contrary, a marketing manager is a person tasked with the role of reaching prospective clients and the public in general to present a product and increase sales. Zillig will be the first director of brand and marketing communications for Ford of Europe and is charged with focusing its messaging around the car marque’s new tagline ‘Bring On Tomorrow’. Brand managers are persons in charge of the image perceived by consumers of a company’s products or services. Brand managers can be in charge of the image of goods, services, even people. Is IT Possible to Become a Marketing Manager with a Finance Degree? The positioning, launched in January, aims to show consumers that the car giant is the future of electric vehicles, and focused on innovation and technology. © copyright 2003-2020 Study.com. Product Manager: What’s the Difference? Many marketing director jobs do that to a certain degree but in the role of CMO, just being skilled at comms and general branding is not good enough. Job responsibilities of a Brand Manager include: Marketing managers are similar to brand managers in the sense that they must both analyze markets to promote certain items or services. Want expert, personalized advice that can save you a lot of time and money? On the other hand, brand managers meet their information needs by applying different tests on public interest in connection to new products and services. Whereas, brand managers make sure that these strategies and campaigns are serving the purpose of the company or not. Marketing managers are more important as compared to brand managers. As a brand manager, he has to be curious about all the business functions together with. Required fields are marked *. However, these positions differ in that brand managers focus on how the company or line of products is perceived by consumers, while marketing managers make sure that customers are interested in the goods and services of the company. Difference between digital marketing and social media marketing, Difference between micro marketing and macro marketing, Free on board (FOB) vs cost, insurance, freight (CIF). Other than guiding what to buy, they also make sure to answer who, why, and when questions related to product so that it feels nearly essential. However, marketing managers do act in some different capacities. They must continue to re-evaluate how their brand is seen in order to boost its value. A brand manager must have creative and innovative written and verbal skills. Brand managers and marketing managers both perform many tasks related to the marketing of products and services. How Much Does a Whataburger Manager Make? What Are the Main Responsibilities of a Marketing Manager? Like many marketing and advertising managers in this field, they generally work closely with the owners and executives of companies. Curriculum, relevancy of sample programs, and outcomes will vary by school. If your customers are not properly aware of your brand or feel uncomfortable at some point, it’s almost impossible to inspire them to purchase. So, brand managers are required to keep an eye on customer’s demands and trends of the market to control and maintain the ongoing brand identity and image. Below you will find access to more about how these careers are interconnected. Brand management is a marketing function that uses brand management techniques to increase the perceived value of a product line or brand over time. The listings below may include sponsored content but are popular choices among our users. Both brand managers and marketing managers work to promote the image of the company or client they are working for. He has to check that all the promotional and marketing campaigns are under the budget of the company. To be a successful brand manager, one must have excellent verbal and written communication skills. For free! Posted by Terms compared staff | Sep 18, 2019 | Marketing |, A brand manager is a person who builds a brand image. You do not have to break the bank to get a degree. The Marketing Director. It's free! (Difference Between Brand Manager & Marketing Manager. "Difference Between Brand Manager & Marketing Manager." Marketing managers are tactical but also become strategic as per the requirement of the company objectives. If your customers are not properly aware of your brand or feel uncomfortable at some point, it’s almost impossible to inspire them to purchase. Study.com, 30 May 2020 published. Eduardo Conrado (EC): Once you are a CMO and you sit on the executive team of a corporation, the role and expectations increase. Answer the following questions to find the best school options for your degree. Do I Need an MBA to Be a Marketing Manager? For one thing, they are in charge of their own staff, including assigning projects, monitoring their progress and maintaining team dynamics. The marketing manager will likely also deal with budgetary decisions and communicate with the sales department. The marketing manager skill set includes critical thinking. degree options and guide you through every step of the college selection and enrollment process. Brand Management vs Marketing - What's the Difference? However, marketing managers do … All other trademarks and copyrights are the property of their respective owners. Your email address will not be published. All rights reserved. The main differences between brand manager and marketing manager have been detailed below: The brand manager’s job is to keep an eye on the marketing trends and competitive products in the marketplace to make sure that the product line that falls under their field resonates with both current and prospective customers. He has to promote a message of a company to its customers. He must be a critical thinker to handle multi-level marketing projects. At BigCo...you typically don't waltz into a Director level title. The position of Director of Brand Marketing demands an individual who is action oriented and who has an ability to think strategically and who has a passion for tactical and detailed marketing execution. Study.com College Advisor that can help you compare costs and options. ), Study.com / Difference Between Brand Manager & Marketing Manager. They have to make sure that all the campaigns by brand managers are well in line with the target audience. Individuals searching for Chief Marketing Officer vs Marketing Director found the following resources, articles, links, and information helpful. Source: *PayScale.com, **U.S. Bureau of Labor Statistics. How Much Does a Marketing Manager Make in California? He is responsible to promote the company’s personality by developing a brand strategy for a business or company. A brand manager is strategic. Your email address will not be published. Brand managers are very important for companies to build their brand image in the market. It is necessary to be creative and innovative to promote and develop the product. than Marketing Director. Sales Manager Education Requirements and Career Info, Project Management Video: Career Options for a Degree in Project Management, Distance Learning Course in Sales and Marketing, Distance Learning Sales and Marketing Management Master's Degree, Content Marketing Manager: Job Description, Salary & Skills, Marketing Manager: Career Info & Requirements, Online Marketing Manager: Job Description & Career Requirements, Email Marketing Manager: Salary & Job Description, Corporate Marketing Manager: Job Description & Salary. Difference Between Brand Manager & Marketing Manager. Marketing managers are more important as compared to brand managers because of their strategies and activities that must be in line with company objectives. The marketing manager works according to the company objectives.