Cameron Diaz’s new “clean wine” only debuted two months ago — but it’s already not aging well. There are literally hundreds of thousands of wines out there, so all the names were taken," Diaz, a new mom to six-month-old daughter Raddix, told the outlet. “There are 73 ingredients that are allowed to be put into the winemaking process,” said Diaz, who was on the show to promote her new, “clean” wine brand, Avaline, which launched this summer. Get push notifications with news, features and more. Cameron Diaz and Katherine Power have launched a new clean wine brand, Avaline. But its claims are misleading. Credit: The actress just launched Avaline, a new line of wines … "We had so many sessions searching for the name, it was crazy. Avaline cannot be marketed as organic wine. The pair was first inspired to pursue winemaking in April 2018, and just over two years later they perfected their two offerings. I actually figured it was the most responsible alcohol choice because it was made with fermented grapes," Diaz shared in a press release. It has to do with the wine containing sulfites, a commonly used preservative. Consumer Information, Save the Date: #GivingTuesday is next week! This summer, Diaz leaned hard into the #WineChallenge, a TikTok trend where two people share vino—ideally Avaline’s—while doing a tipsy … In our monthly series Just a Splash, expert entertainers from the worlds of film, stage, food, and hospitality share how they turn a bottle of Avaline wine into a celebration. Avaline wine features two varieties, white and rosé, which are organic, vegan, and free of additives. Which is simply wine made with organic grapes – “Organic is just clean by nature,” Diaz told Fallon – and without added colors, concentrates or “unnecessary” sugars and sulfites. Join the conversation about false advertising and deceptive marketing. Tasting notes promise crisp aromatics of lemon, lime, tropical fruit, and wildflowers, with a refreshingly dry finish. "When we started asking for clean or organic wines in grocery stores, hotels and restaurants, all we got were eye-rolls.". Cameron Diaz is on a mission to create a cleaner organic wine. Check back for updates. The Avaline white wine is a Spanish blend of Xarello, Macabeo, and Malvasía. "But I had no idea of the process. Class-Action Tracker “I enjoyed wine for many-a-year and never questioned it. Published on October 21st, 2020 | Call your friends, cue the music and grab a glass: this is how she creates the best afternoon with Avaline White. this link is to an external site that may or may not meet accessibility guidelines. Transparently produced, full of natural goodness, free of unnecessary extras. truthinadvertising.org/dig-turkey-ter…, We looked at all 688 comments submitted to the FTC on the agency's proposed Made in USA rule and here's what we fou… twitter.com/i/web/status/1…. The sleek labels now display all of the ingredients (though there aren't many) and each bottle retails for $24. And according to a wine columnist for the Washington Post, “hundreds if not thousands” of wines meet Avaline’s definition of “clean” wine. Note how Avaline says its wine, which comes in a rosé and a white, is made without “unnecessary” sugars and sulfites. Avaline rosé comes from France and features notes of melon and citrus zest. Avaline white is a dry, crisp wine from Spain that "pairs perfectly with fresh-cut flowers and your favorite meal." RELATED: Celebs Who Have Gotten Into the Wine Business, When searching for the perfect name for their business, the two told InStyle that they relied on a baby-naming site to come up with it. https://www.livekindly.co/cameron-diaz-vegan-wine-brand-avaline Cameron Diaz isn't just stepping into the wine business, she's stepping into the organic wine business.