Even though hyperreality dates back to years ago and is an old idea its effects are ever so relevant in today’s times, I guess the huge amount of money that is funded in these films whilst in production is just unbelievable. The symbolic and semantic consumption of today's advertising can be explained with hypergravity. Baudrillard‘s concept of hyperreality is closely linked to his idea of Simulacrum, which he defines as something which replaces reality with its representations.Baudrillard observes that the contemporary world is a simulacrum, where reality has been replaced by false images, to such an extent that one cannot distinguish between the real and the unreal. Hyperreality is a concept that is defined by the inability of consciousness to distinguish reality from a simulation of reality. Specifically, when a consciousness loses its ability to distinguish reality from fantasy, and begins to engage with the latter without understanding what it is doing, it has shifted into the world of the hyperreal. Hyperreality definition: an image or simulation , or an aggregate of images and simulations, that either distorts... | Meaning, pronunciation, translations and examples In simplicity, the idea is that reality and its simulation (through signs, images and so on) become blurred to a degree, that one cannot distinguish between the real and unreal. Learn more in: Use of Transmedia Storytelling Within the Context of Postmodern Advertisement This is hyperreality. Consumerism, because of its reliance on sign exchange value (e.g. Hyperreality is the imaginary element of reality. Hyperreality is significant as a paradigm to explain the American cultural condition. brand X shows that one is fashionable, car Y indicates one's wealth), is the contributing factor in creating hyperreality. Hyperreality is a way of characterising the way the consciousness interacts with "reality". It decribes how the line between real and fake is blurred, particularly in post modern societies where technology is highly advanced. hyperreality is “the meticulous reduplication of the real, preferably through another, reproductive medium, such as photography” (in Wolfreys et al 52), and that is what happens in contemporary consumer culture: the picture of a product –