Subway ® India has collaborated with three music celebrities to curate a theme song on its brand philosophy – ‘Make It What You Want’.Juxtaposing the popular Gen-Y singer Darshan Raval with Bianca Gomes and Clinton Cerejo of Shor Police fame, the performance comes up as a delightful fusion of the diverse individual styles of the music celebrities. The world's largest restaurant chain said the campaign intensifies its proposition to "Make It What You Want." We’ve launched a new campaign reminding the world that you can always get exactly what you want at Subway – no matter what happens. See what you need to get started. Subway.com would like to place cookies on your computer to help us make this website better. Subway encourage viewers to give McDonald’s a miss and ‘Take a break from the burger’ in their latest Make It What You Want 2018 TV commercial. The world's largest restaurant chain said the campaign intensifies its proposition to "Make It What You Want.". Find out how to own your future. Subway® Launches « Make It What You Want » Campaign Empowering Creative Campaign is the First in the U.S. from New Agency Partner Dentsu Aegis Network Subway restaurants, the leader in freshly-made, delicious, customizable sandwiches, empowers customers to enjoy handcrafted subs and salads at a price they can afford. The campaign’s full 60-second broadcast ad called “Anthem,” will debut February 28 in English on … The campaign comes after a major shift in marketing strategy for the sandwich chain. The five times weekly e-newsletter that keeps you up-to-date on the latest industry news and additions to this website. Learn new skills? The new integrated campaign has now launched across TV, social and digital channels in Canada. Strategy and creativity for the campaign were guided by a people-first worldview, achieved through advanced analytics. News and information presented in this release has not been corroborated by. McDonald’s Hires Tiffanie Boyd to Lead Human Resources in U.S. What Biden’s Win Could Mean for Restaurant Labor, Torchy’s Tallies $400 Million Investment to Spark Growth, New Considerations for Catering During COVID-19, How COVID-19 Made One Emerging Fast Casual Stronger, Opening Restaurants During a Pandemic—It Can Be Done, Biscuit Belly Plots its Rise in the Breakfast Category, Nathan's Has a Plan to Save Independent Restaurants. SUBWAY MAKE IT WHAT YOU WANT® SWEEPSTAKES - 8/29/18 Eligibility: The Make It What You Want® sweepstakes ("Promotion") is open only to natural person Copyright © 2020 Journalistic, Inc. All rights reserved. Subway announced a new multi-channel marketing campaign Thursday. Please include at least one social/website link containing a recent photo of the actor. How Shake Shack Leveraged IGTV to Reach Customers, Going Beyond Brick and Mortar During the Pandemic, New Restaurants are Starting to Open in the Pandemic, Peace in Chicken Sandwich Wars? The integrated campaign launches across TV, social, and digital channels in the U.S., beginning with a 60-second broadcast ad called "Anthem," which will debut during NBC's evening broadcast of the Olympic Games on February 15. Start your journey to ownership today. The campaign comes after a major shift in marketing strategy for the sandwich chain. There’s a lot to consider - from franchise fees to financing to locations to royalties. "This campaign marks a new direction for us," says Chris Carroll, chief advertising officer at Subway. "By highlighting that you can 'Make it What You Want' in life and at Subway, we've created a rallying cry for Subway customers, franchisees, and the brand.". Meet us at seminars, franchising trade shows, and events. Subway announced a new multi-channel marketing campaign Thursday. Subway® restaurant franchises are a proven business with global brand recognition. Do you want to lead your own team? Subway. Provide excellent customer service? For the first time in more than 25 years, the brand consolidated its U.S. and Canadian media and creative business with one partner. . Panda Express Had a COVID-19 Task Force in January, Zaxby's Sells 'Significant' Stake to Goldman Sachs, Luby’s Stockholders Approve Liquidation Plan, Association CEO: Restaurants ‘Convenient Scapegoat’ for Shutdowns, How to Create a ‘Culinary Identity’ with Fast-Food Advertising, The Restaurant of the Future 4.0: Hybrid Concepts Emerge from COVID Solutions, How National Chains Can Make Local Waves During COVID. Submissions without photos may not be … Please include at least one social/website link containing a recent photo of the actor. View available SUBWAY® franchises for sale and learn about the next steps to owning your future! Is The Restaurant of the Future Already Here? The Franchise @ Dentsu Aegis Network is a customized team powered by talent from across the Dentsu Aegis Network, including Carat NY, mcgarrybowen NY, Carat Canada, and DentsuBos. Toronto, (Feb. 27, 2018) – Subway ®, the world’s largest restaurant chain, has launched a new multi-channel marketing campaign that intensifies the brand proposition to “Make It What You Want.”. All Rights Reserved. The image contains a step-by-step guide inviting readers to find refuge in their nearest Subway restaurant if they've been unfortunate enough to buy a pre-packaged sandwich contai… "Subway is the only quick-service restaurant that truly celebrates individuality and customization," says Craig Cimmino, executive creative director, mcgarrybowen NY. It is the first work produced for Subway by The Franchise @ Dentsu Aegis Network. And, learn about Subway Real Estate, LLC. Landlords with a great vacancy and decision makers for non-traditional locations – let us know about your site! Submissions without photos may not be accepted. The spot features live action and user-generated content to showcase real people living their best lives, and Subway fuels their experiences. If you’re ready for the challenge, start here. Introducing the brand’s new global ‘Make It What You Want’ platform to the UK, the campaign showcases Subway’s new and improved menu which gives customers even more ways to customise their lunch exactly how they want… and not everyone is happy about it. 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