The commercial spots show everyday moments that incorporate cars and Sonic — a mom and kids in Massachusetts, a couple in Arkansas, a group of cousins in Texas, among others. The new work ditches the comedy stylings of the brand's "2 Guys" ads, which starred Peter Grosz and T.J. Jagodowski for nearly a decade. And what we really came to is Sonic spark moments of delightful possibility. 8 months ago. The commercial spots show everyday moments that incorporate cars and Sonic — a mom and kids in Massachusetts, a couple in Arkansas, a group of cousins in Texas, among others. Nation's Restaurant News is part of the Informa Connect Division of Informa PLC. The evolved logo is a "clean, fresh, crisp" take on the previous Sonic logo with red lettering and the brand's iconic double-delta outlined in blue. "We interviewed a lot of Sonic families; they were able to both share their excitement about why they love Sonic and how Sonic is woven into the fabric of their everyday life." Lines and paragraphs break automatically. Not to mention all they do in the commercial is talk shit to the one in the front seat. Taylor Red - Identical triplet sisters Nika, Natalie, and Nicole Taylor compose the girl band whose sound is best described as Young, Fun, and Country. Under the tab ‘Commercials,’ there are four dropdown options: Actors by Commercials, Commercials by Actor, Who’s in that Commercial and Annoying Commercials. The purpose of our brand it's really about providing that little oasis in everybody's daily routine," said San Pedro. She urges, on the commercials, us to clean up our dirty mouths, which would not be taken nearly so well from anyone else, except Farris is so ridiculously good looking. Production Description. 1 Catrinel Menghia - Fiat. At most Sonics, customers can pull into a covered parking stall and order from a menu. It's a subtle difference, but an important one that came from interviews and research, said Claudia San Pedro, president of Sonic. The agency switch came after Sonic was acquired in 2018 for $2.3 billion by Arby’s and Buffalo Wild Wings parent company Inspire Brands, and its longtime CEO stepped down. via celebmafia.com. But the two new ones are horrible. Through its research, Sonic discovered that the double-delta symbol was an important one to customers, as was the emphasis of car culture. ", The Inspire Brands, Inc. quick-service burger brand has evolved, © 2020 Informa USA, Inc., All rights reserved. The Sonic drive-in expressly signifies that freedom, San Pedro said. The new campaign, which was produced by the brand's new creative agency, Mother, features real customers eating Sonic in cars along with the tagline "This is how we Sonic." Sonic commercials used to be entertaining and funny. We need to evolve our creative. ", /sites/all/themes/penton_subtheme_nrn/images/logos/footer.png, Sonic's new campaign features real customers eating Sonic in cars along with the tagline "This is how we Sonic. Some of these families are featured in the ads. The agency switch came after Sonic was acquired in 2018 for $2.3 billion by Arby’s and Buffalo Wild Wings parent company Inspire Brands, and its longtime CEO stepped down. And what, what we answered was we need to evolve the logo. In 2020, it was reported that Sonic's commercials would be going in a different directions, but that the "Two Guys" series would continue to be part of the chain's advertising in some way. The first one where they switch people speaking after saying one or 2 words is annoying. Casting a bilingual family to be the new face of Sonic Drive-In. Finally the second commercial about the smores blast. Dive Brief: Inspire Brand's Sonic Drive-In released a new ad campaign and brand identify that positions the quick service restaurant chain as fun-loving and good natured, according to a press release. The red lettering is a nod to the brand's Cherry Limeade, while the blue is referencing ice-cold ice cream. I mean really, really incredibly hot. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. A server or carhop in roller skates brings the meal to the car. Registered in England and Wales. Synopsis: Sonic Drive-In is looking for a real life bilingual family to be the new face of its commercials. Sonic’s Claudia San Pedro to lead company after sale closes, Allowed HTML tags:


. Sonic Drive-In is evolving. With "the new campaign, we wanted to reflect, truly show, the whole of America, and show the extension of how our guests explore freedom through our format and whether that's the freedom to personalize, the freedom to go when they want, be who they want while they're in the car.". Instead, it takes an inclusive, sea-to-shining-sea approach, celebrating everyday life in different communities. Each one of these offers commercials that have aired in the past, with any available information. ", Related: Sonic’s Claudia San Pedro to lead company after sale closes. The commercials, which took place in cars, were lightly improvised and humorous. Across this great land of ours, all roads lead to Sonic. Number 8860726. That's the gist of the drive-in restaurant chain's first campaign from Mother LA. For years, Sonic ads featured "two guys," known to some as comics Peter Grosz and T.J. Jagodowski, and the tagline "This is how you Sonic." From 2002 to 2012 and 2014 on, Jagodowski has starred as one half of the "Two Guys" for the Sonic Drive-In commercials alongside fellow improviser Peter Grosz. Web page addresses and e-mail addresses turn into links automatically. It's a subtle difference, but an important one that came from interviews and research, Saladworks makes its Kroger debut in Cincinnati, Piada Italian Street Food is taking cues from Chick-fil-A and In-N-Out Burger with new hospitality-focused drive-thru lane, In-N-Out opens first 2 Colorado restaurants, creating a frenzy with wait times of up to 12 hours, Danny Meyer’s Union Square Hospitality Group halts indoor and outdoor dining, Tasty Restaurant Group adds 37 Pizza Hut locations to portfolio, COVID-related restaurant closures mount, but perhaps ‘less dire’ than forecast, When it comes to DIY meal kits, restaurants must stay nimble and shift with demand, Biglari Capital loses fifth proxy battle with Cracker Barrel, Los Angeles, New York City, Pennsylvania, Delaware restrict restaurant dining ahead of Thanksgiving, which was purchased by Inspire Brands, Inc. at the end of 2018. said Claudia San Pedro, president of Sonic.