Nice Blog. The MarTech industry is in a constant state of change. marketing manager Skills Summary. To stay up-to-date on all the latest marketing news and trends, use a new aggregator application such as Feedly (shown below) to track your favorite online marketing publications. Product Managers may need to undertake marketing, forecasting, and even profit and loss (P&L) responsibilities. When you can, leveraging analytics can really help you make your case. Analytical skills can range from being able to set up and understand the output of social media campaigns, lead management systems, Google Analytics, and many other programs. Her 30 years of marketing leadership feed her passion for connecting with customers on their own terms. Ask yourself what will make the largest impact on the business, and do that first. Don’t be afraid of change, and keep moving. Lifelong Learner. Recently I came across a blog post from Kathleen Schaub, Vice President of Marketing, Sybase, which succinctly captures this in a way I can agree with. Working within a digital marketing team without solid social skills can be a disaster. Marketing Managers lead diverse creative teams that may include graphic artists, web designers, copywriters, and data analysts, among others. While certifications, education, and training look great on a resume, soft skills are also an important way to differentiate yourself from the rest of the pack. On any list of desirable soft skills, communication is usually near the top. Clear and effective copywriting techniques will be largely beneficial. Online competition is fierce, and great creative is what makes the difference between your content being ignored and being clicked on. Thank you for your work creating the eight skills especially your concentration on collaboration...it is so often the forgotten skill. It adds more thoughts, ideas and techniques on becoming a good marketing manager as well. Holding onto the same strategies, tactics, and beliefs doesn’t serve any marketer or business well. Before that, she led marketing strategy and go-to-market programs for SAS. Soft Skills Make You Stronger. From analytics tools discussed above), to social media, Microsoft Office, project collaboration tools, and more, technology is an inescapable part of digital marketing. We are no doubt in the midst of redefining the practice of marketing. Left-brained are analytical in their approach and right-brained are creative, artistic. I learned a lot from this article about marketing, it seems i am also marketing student. Strategic thinking is all about understanding how other people think. marketing manager Skills Summary. Strategic thinking. The five most important soft skills of any marketing technologist can lend a better understanding of what it takes to succeed in this position. Skills, qualifications, and responsibilities for a good marketing manager: Excellent spoken and written communication skills are a must. Don’t give up if you fail; remember that marketing is about experimentation, and not everything you try will work the first time. For example, if you were an SEO expert in 2007 and you haven’t learned anything new since then, you would no longer be considered brilliant in this field. But from a “soft skill” perspective, you should also be able to interpret these analytics, a skill that doesn’t come naturally for some people. Your knowledge would be extremely outdated. A successful Marketing Manager’s hard skills span multiple marketing functions while their project management and soft skills help facilitate their multidisciplinary teams.