Your email address will not be published. Jeff is likely to have given up reading before then. Unsplash sends two different newsletters. When she’s not writing, you can find her exploring the (concrete) jungles of South East Asia or running in Hyde Park. The risk with teases of this sort is that you’re not Getting To The Point as per Tip 1. “Hi Susan, As a residential landlord, you’ll be interested in…” ✔. They also do a nice job of curating articles from different blogs that relate to email design and show you their latest email examples available in the RGE community. This is a very powerful way to get more customers. As mentioned earlier, the goal of product newsletters is to inform customers of new product features and encourage their usage. It’s an effective way to encourage users to play more (after all, who doesn’t love trophies?!). Wondering how many images to include in a newsletter? That’s because the opening of your email message – including the subject line – is what determines whether any recipient reads it. All in all, we think this newsletter does a great job of informing and educating. This serves to highlight the product in a new way or put a spotlight on a new partnership or offering. He also asks you to forward the email to anyone who might be interested. In this example from REI, they also use their first newsletter to communicate what you can expect (ex. This is one of the most classic examples of a nonprofit newsletter. These examples are super relevant. The Tease. Creating a professional email newsletter with a tool like Sendinblue’s drag & drop email design tool can be very quick — even for total beginners! They also mention a new feature on their platform: messaging. Finally, at the very bottom, they included their social media profiles. That can be a very effective and striking way of getting the point across quickly. Unsplash is a free stock image sharing platform for photographers. Newsletter introduction examples that get this response, fail. In this article, we break down the examples into 4 categories: Ecommerce, Product Updates, Blogs/Media, and Nonprofits to make the analysis even more clear. *Is there something here that’s a little bit extra? The newsletter design is meant to be minimal with the lone goal of driving users back to their platform. That is, the text that appears next to the subject line in a user’s inbox? It leverages your current audience, while continuing to grow your community with likeminded potential customers. Finally, the CTA at the bottom for crowdsourcing more “really good” emails for their community continues to grow the part of RGE that makes them special — a repository of design inspiration for email marketers. Here are two examples, one of which beats around the bush and one of which makes its point right away. These are great for communicating essential information without overwhelming the reader. But that’s only if you have a plan for your email newsletter design already in mind. “Hi Susan, If you’re a residential landlord, you’ll be interested in…” ❌, 2. Get started today with a free Sendinblue account, Reinforce a strong relationship with customers, Continues building a community around their company, Encouraging users to use new features/aspects of a product, Improving brand perception (partnership announcements or funding), Communicating any improvements that will make customers’ lives easier, Relevant stories and developments related to their core mission, Upcoming fundraising events and promotions. Sendinblue is an all-in-one sales and marketing platform with features such as Email Marketing, SMS Marketing, Chat, CRM, Marketing Automation, Landing Pages, Retargeting, and more. Newsletter call-to-action examples. Find the answer and all the other best practices in our guide to newsletter images. Ecommerce Newsletter Examples. This is a good example of how email newsletters can be effective at getting more users to use a new feature or tool as quickly as possible. That’s pretty awesome. 1. At the very top, you can see they include a big CTA that directs any new readers (e.g. Pose an intriguing question – eg “Are you smarter than a … Again, all the tips above apply to your choice of images: if(window.strchfSettings === undefined) window.strchfSettings = {}; window.strchfSettings.stats = {url: "https://gan.storychief.io/newsletter-introduction-examples-how-to-write-catchy-intros-for-your-newsletters?id=41367211&type=2",title: "Newsletter Introduction Examples: How to Write Catchy Intros for Your Newsletters",id: "e03bb947-4585-4ce6-94fa-f00bc2bb1344"}; (function(d, s, id) { var js, sjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) {window.strchf.update(); return;} js = d.createElement(s); js.id = id; js.src = "https://d37oebn0w9ir6a.cloudfront.net/scripts/v0/strchf.js"; js.async = true; sjs.parentNode.insertBefore(js, sjs); }(document, 'script', 'storychief-jssdk')), click through rates, email marketing, email marketing statistics, email subject lines, newsletters, open rates content creation, conversion, email marketing, email subject lines, newsletters, open rates. The inclusion of a question asking readers to “rate this email.” I have never seen this before, but it’s an awesome way to gather reader feedback and improve future newsletter designs and content. This helps emphasize one main goal and a few subsidiary action items below and can increase conversions. Nice Post. Subscribe to get our mothly dose of marketing knowledge, inspiration and news. Jins has a more classic style of ecommerce newsletter. Get a Newsletter is user friendly and easy to learn. Struggling to find good email newsletter design examples to inspire you? It also reassures them that there is progress being made, which encourages them to donate! It makes all the difference. Of course, every newsletter is different, and what works for some organizations won’t necessarily work for you. This usually helps with: Here are a few examples of this in action. If you’re going to lead with a question, make sure it’s an OPEN QUESTION that doesn’t invite a “no” response. We know we’re totally biased adding the Sendinblue product newsletter to this list but our product marketing manager Mara does such a great job that we simply have to share it. But how do you write intros that people can’t help wanting to read? Here’s a more visual example of getting to the point: We’re going to come back to visuals on Tip 6, but there are a few important points to bear in mind when you’re wondering how brief to be. They also had another interesting element at the very bottom. The other is sent every month or so and provides updates on new partnerships and other news on the platform. Newsletters, of course, have underlying goals. If so they won’t even have to open the email to see it! If that doesn’t convince them to click and open the email, it’s game over. If you get a message that starts “Dear friend” or “Hello Recruiter” or worst of all “Hi ”, do you keep reading? Take a second to let them know you appreciate their signing up. Sign up for free and without obligation. Create custom newsletters for free with Sendinblue! Below, you can see the secondary CTAs that highlight their new products and services. Another opener than gets good results but is not without risks is the tease. You get a lot of value without even having to leave your inbox. They’re mostly focused on highlighting products and encouraging users to come to their store. Anyone who reads your emails wants to know what it’s all about, what’s in it for them, and what they need to do about it as quickly as possible. Every time I open their newsletter, I feel like they’re showing off — I mean, come on, a dynamic gif at the top with my name on it?! Your email address will not be published. Finally, despite all its detail, note how this newsletter can still be easily skim-read thanks to the right balance of bullet points, paragraphs, and spacing. Ecommerce newsletters usually serve a few main purposes: There are a number of ways companies can get this done, so let’s take a look and see what brands are doing: Away is a startup that makes “smart luggage,” with the goal of disrupting the antiquated luggage/travel industry. Example 1 wastes two paragraphs and about 40 words before it says anything of value. Newsletter introduction examples that get this response, fail. Finally, we have nonprofit newsletters. As you can see, they share articles meant to educate readers on causes that are tied to their mission of wildlife preservation. To make it easier, we broke them down into the following categories: Even if you don’t see your style of newsletter up there, these newsletter examples can still help! Start by taking a second to say "Thank You." Notify me of follow-up comments by email. The National Wildlife Federation (NWF) has a similar approach to their newsletter design, but still include a few slight but notable differences.