By using our website you agree to our use of cookies in accordance with our cookie policy. Haier's imports of these appliances, coupled with a strong design and development team, helped the company rapidly impose itself, and by the beginning of the decade, Haier was one of the major players in both markets. By 2002, revenues from the group's U.S. operations topped $200 million--a drop in the bucket compared with the company's total of more than $7 billion. It is headquartered in Louisville, Kentucky, USA. Workers were expected to follow the protocols, at the risk of being exposed to public criticism--and ultimate dismissal, once a rarity in China. With sales of its electric wine coolers going strongly--the company already claimed a 60 percent share of that niche market--its effort to build brand status continued apace. By then, the company had captured 40 percent of China's refrigerator sales, nearly 36 percent of washing machine sales, more than 47 percent of all freezer sales, and nearly 37 percent of air conditioners sold in China. In response, Zhang called his employees together and ordered that the 76 dud refrigerators be lined up on the factory floor. Haier's compact appliances on display at Dwell on Design in 2015. With an array of products ranging from its core white goods to mobile telephones and personal computing systems, the company faced a degree of criticism from analysts, who wondered if the company had not diversified too widely. The “Integrating Order with Personnel” model has also been successfully applied to many industries such as agriculture, medical industry and media and has also achieved cross-cultural replications in Japan’s Sanyo, New Zealand’s Fisher & Paykel and the US GEA. By the time when many other home appliance companies began their diversified operations, Haier had taken the lead for ten years, which established Haier’s leadership position in Chinese home appliance industry. Country of Origin: China. Instead, the Qingdao company's rebirth relied on the arrival of a new managing director, Zhang Ruimin, in 1984. Mr. Zhang Ruimin, the founder of Haier, “smashed defective refrigerators”, which became a hit topic of the time, and the event was filmed as The CEO. Since the late 1990s Haier has dramatically expanded its range of products in a diversification move that has brought the company into such markets as mobile telephones and personal computers. In the era of the Internet of Things, Haier will build an eco-sphere on a co-creation and win-win basis under the “Integrating Order and Personnel” model, and create an ecological brand based on the Internet of Things to take the lead in activating the Internet of Things across the globe. In 1988, the company took over Qingdao Electroplating Factory, which then became the Qingdao Microwave Electric Appliance Factory. It provides a wide range of smart home solutions to different consumers and scenarios, satisfies the needs of customers for personalized, high-quality, fashionable and intelligent products. Having expanded beyond refrigerators, the company took on a new name in 1991, adopting an abbreviation of the phonetic spelling of Liebherr--written as Lieberhaier by the Chinese--to become Qingdao Haier Group. It is the establishment of American factories that laid the foundation for Haier's stable foothold in the United States market. Liebherr proposed a partnership with the Qingdao refrigerator plant, including the sale of Liebherr's refrigerator technology to the Chinese company. Yih-teen Lee, a professor of the IESE Business School in Spain said that Zhang Ruimin is more than an enterprise manager, but a management thinker. By then, it had achieved the highly coveted ISO 9001 quality certification for its refrigerator production. For more than 30 years, Haier has devoted its energy and expertise to developing the best appliances in order to satisfy our most discerning customers. learn how over 7,000 companies got started! Mr Zhang Ruimin, chairman of Haier And in December 2012 Haier Group announced entrance into the fifth development stage: Networking Strategy Stage. In the IoT era, Haier's ecosystem brand and Rendanheyi Model are leading the world. Led by CEO and Board Chairman Zhang Ruimin, Haier enters Networking Strategy Stage in 2013. After the Qingdao plant's managing director left the company in 1984, Zhang was placed as the factory's leader. Haier changed the traditional concept of quality in people’s mind and improved employees’ professional level of quality management, thus creating the first famous Chinese brand in the refrigerator industry with excellent quality. Next article Amway किस देश की कंपनी है, Amway Compa With unceasing deeper exploration ... Casarte, an international premium home appliance brand of Haier Group that draws inspirations from Italian elegance, has artistic home appliance and integrated kitchenware as its core product lines. Privacy Policy, Arndt, Michael, "Can Haier Freeze Out Whirlpool and GE?,", "China's Haier Plans Backdoor HK Listing,", Grace, Robert, "When Far East Meets South,", "Mainland Haier to Broaden Cooperation with Tsann Kuen,", Roberts, Dexter, "Baby Steps for a Chinese Giant,", Sprague, Jonathan, "China's Manufacturing Beachhead,". Under Zhang Ruimin, Haier had grown into a globally operating, diversified home appliance leader. Then in 1991, the company took over the Qingdao Air Conditioner Plant and Qingdao Freezer.