He wants to impress Senior Architects at his firm with his knowledge and his ability to balance tried-and-true products with new and improved product choices. Architects spend their life looking for the coolest designs most refined products. Make your case studies easy to read and something people want to share. Good construction requires high-quality products that perform exactly the same every. One of the best examples I’ve found of a manufacturer whose search is focused on helping visitors find what they are actually looking for is on Behr’s website. Learn more! What does “superior performance and longevity” even mean? They’re easy (and inexpensive) to create, and they get awesome results - 60% of visitors will click to watch the video before ever reading a word. Architects are searching every day for solutions to small hiccups and big changes in their projects. You don’t want to be put in the position of always cutting prices to win the same architect over and over. What kind of jobs they do? Their industry is constantly evolving, so by staying ahead of other competitors in terms of what certifications your products comply with, you increase your chances of get specified. 150+ houses. Links to building code resources - Building codes vary from state to state and county to county. Before you attend a trade show, send an email to your list of architects that have purchased from you in the last 12-15 months - and maybe a few you’re working really hard to close. And, DIY consumers don't just do-it-themselves. Personalize the subject line of your email with at least the name of the trade show. UAP is an institutional member of the PCAAE and received its certificate of membership in June 2018. The Architect's Buyer Persona2. They had already brought me this far, and they were top of mind when it was time to buy. Essentially, aesthetics matter a great deal to architects. Now in its 11th consecutive year, Life of an Architect is once … [Continue reading] The Campaign takes place after any sandbox game. There’s no need to have a completely different booth display at every show, but keep in mind you’re running into a lot of the same architects again and again. Mike subscribes to trade publications like ArchRecord, but he barely reads them and thinks that an online presence is more important than a good looking print ad. He’s deleted all his contacts through one buggy update. Make sure to have plenty of ways they can touch, handle and see the different aspects of your product. Special thanks to Mark Mitchell from seethewhizard.com for his help and insight into writing this article. They need to make sure contractors will be able to install it using standard installation practices. So I’ve listed the top 10 things your website needs to have in order to meet their needs and get them to spec your products. That means they need to be able to promise that they can rush a product if they need to (or say they can’t rush it) or be able to give a firm, exact delivery date for a purchase. Follow up in a couple weeks so you don’t get lost in the shuffle. One of the number one concerns architects have when specifying a product is availability. Architect firms across the nation are starting to see the 3D capabilities of BIM as the standard. Without a model, it’s difficult for architects to even consider using your product on their next project. See who’s still talking about it after the events are over, and get in on the conversations that companies and leads you want to work with are having. Having up-to-date code requirements and/or certifications can make or break whether or not an architect uses your product. THE United Architects of the Philippines’ (UAP) #GetAnArchitect advocacy campaign was honored in the recent Ang Susi Awards 2019 by the Philippine Council of Associations and Association Executives (PCAAE), dubbed as an “association of associations” during the 7th PCAAE’s Association Summit held on Nov. 27, 2019 at the Philippine International Convention Center in Pasay City. Including the names and faces for testimonials makes them more personal and allows architects to connect with the review better. I know having a completely different booth at every show is unreasonable. Have a couple posts loaded with pictures from your booth and events around the show. Avoid vague references or shorthand that you may not remember. Don’t make architects work for the information they need. Let’s take a closer look at a Junior Architect and get to know him a little better. Even if you haven’t cataloged every interaction with every contact on your list, you know that not everyone on there has the same needs or even works for the same type of firm.List segmenting will allow you to communicate with each of your architects based on their specific preferences, habits and needs. This is brilliant! Good business practice means choosing products within the project’s budget. In fact, I would go one step further and say BIM or Revit are the way to go. The Old Quarter was the divorce and suicide capital, home to architects who charged low fees and worked on unfulfilling projects. As a bonus, the cyberpunk design and ultra-modern architecture will get you hooked. But how many of those people are turning into customers? Follow up with hot leads immediately. Architects trust other architects. Despite the obvious benefits, the complexity of the world of online ads leads many Building Materials Manufacturers to drop out of the race. There are a ton of installation videos on YouTube, but most are geared for DIYers and Building owners. Ang Susi stands for Associations Nurture National Growth through Social Unity and Sustainability Innovations. My brother is always the first in line when Apple releases a new iPhone (or a new anything). But strategists and experts get their calls answered every time, and their phones are ringing off the hook with questions and inquiries about their expertise. Construction Equipment Operators. It’s vital to know who has used your product, when and where so you can continue the conversation where you left off. They need to convince their audience that what they say is true. We’ve put together 25 email marketing campaign examples that will surely inspire you for your own.Crafted by talented email marketing gurus, a lot of thought was put into these templates to turn them into result-generating machines. Document anything contractors will want to know on your site. If you’re reading this section of our article because you just can’t figure architects out, you’re in good company. Once they agree, send an email with a couple example testimonials or case studies. Sure you meet a ton of prospects, but … is it worth it? Case studies & Testimonials that feature contractors - It would be ideal to have a testimonial or case study that features every voice and role involved in a project from the building owner to the architect to distributor, seller, contractor and more. Put simply: architects are design snobs. The institutional Outstanding Project Awards are given to associations in recognition of their achievements that have made an impact to national sustainable development and in helping the environment, empowering people, serving communities, enhancing trade and industry, developing technology solutions, and for being agent of change. You don’t want to overwhelm an architect once they’re using your products, but you also don’t want to back off too far so that you have to start the process from square one the next time they have a project. You should also include a template or guideline for them to follow so there’s minimal effort on their part. If you’re looking for help with marketing and selling to architects then I encourage you to schedule a chat with me and I’ll help you discover the other areas that are holding you back from getting more architects to specify your product. These videos do more than just show off the product. When and how you follow-up with them after they request a sample is crucial. Like most Millennials, he’s had the internet at his fingertips for most of his life. However, there are some things you can do that will signal to the architect that you’re a good candidate for their products. Never put product specs behind a form. It's also important to think about how architects evaluate products when you're creating your website. Notice how Moen also gives the option to save a room so a visitor can come back to what they’ve designed. It’s important to look at the full picture of their professional role, not just what they need from you. Find out if there are quick entry shortcuts for adding a new note or voice recording that could help speed things along. It’s important to know how your products function in new construction and in remodels. Company? We’ve all seen the gimmick-filled booths that are packed with people.