Every good influencer marketing campaign begins with a solid strategy – a strategy that contains your campaign objectives, approach, target audience, and more. THE ULTIMATE GUIDE TO INFLUENCER MARKETING FOR ALCOHOL BRANDS. As budgets towards influencer marketing grow, so does scrutiny from senior management. Creating a marketing campaign around a particular lifestyle is key for many alcohol producers, and Instagram’s visual medium lends itself exceedingly well to showcasing the brand’s product in an array of aspirational settings. As social media platforms like Instagram, Facebook, YouTube, and Twitter become better at identifying user age and establishing safeguards to protect young audiences, alcoholic beverage brands are diverting more of their marketing budgets to digital advertising in an effort to engage audiences that now spend hours a day on social media platforms. Cheers! • #NorthofMAN @Heineken • @TeamEpiphany • #Menswear #Style #Presence •, Cheers my friends ?✌️!! Phase 1: Developing Your Strategy Audience Analysis. Pass along your details so we can collaborate for future campaigns. Because many alcoholic beverage brands leverage the appeal of a particular lifestyle (think Corona’s “Find Your Beach” campaign or Absolut Vodka’s nightlife-focused ads) to sell their products. Alcohol advertising has been rising steadily for decades—according to a study by the University of Texas, beer, wine, and spirit company ad spending has increased by an average of 10% per year over the last forty years (Adweek). St. Patrick’s Day Edition: Alcohol Brands Get Creative With Influencer Marketing Alcohol advertising has been rising steadily for decades—according to a study by the University of Texas, beer, wine, and spirit company ad spending has increased by an average of 10% per year over the last forty years ( Adweek ). Lifestyle blogger and top men’s Instagram influencer Aaron Marino (aaronmarino) partnered with spirit-maker New Amsterdam for a series of simple-yet-engaging posts. Because many alcoholic beverage brands leverage the appeal of a particular lifestyle (think Corona’s “Find Your Beach” campaign or Absolut Vodka’s nightlife-focused ads) to sell their products, creative partnerships with lifestyle influencers are fast-becoming an effective way for spirit and beer companies to reach large audiences while reinforcing the brand’s identity and messaging. Thanks @becks_it ? bout 97% of spirits brands are now marketing on Instagram, up from 82% last year, nearly a 20% yearly increase. With nearly 1 million engaged followers, Italian men’s lifestyle Instagrammer Stefano Tratto (stefanotratto) is one of the world’s most recognizable social media and digital influencers. How to mix a drink like a gent. Want to see how Tagger can help you find the perfect influencers to boost sales and increase your influencer marketing ROI? Thanks @becks_it ? Consumer spending data proves brands should be investing in influencer marketing to maximize their success during the 2020 holiday season. Want to launch innovative and festive influencer campaigns that drive real results? Request a demo & we'll show you how. To combat this issue, the use of influencer marketing has been essential for many alcoholic beverage producers to boost sales, increase brand awareness, and become household names in the alcohol industry. Collaborating with today’s top social media stars to produce or promote sponsored content not only offers alcohol brands a way to put a human face on the lifestyle their beverage espouses (relevance and trust are especially important for online audiences), it also creates a channel through which brands can engage with consumers and develop communities of brand advocates within an influencer’s vast circle of followers. Today, social media platforms have become more adept at collecting data on users, and as metrics verify that platforms like Instagram have reached the 71.6% mark, alcohol brands have begun flooding into the digital space. These mindfulness-based social media accounts have led to lucrative book deals, sold-out events, popular membership programs, and of course, successful brand partnerships. 10 Mindfulness Influencers using Social Media Marketing to Grow, Forget âBlack Fridayâ, itâs âCyber SEASONâ: Why Influencer Marketing will deliver the best ROI for your 2020 holiday marketing strategy, Tagger WINS "Best Influencer Marketing Platform" at Digiday Technology Awards. In this example of how a social media star can favorably showcase a brand’s product, fashion Instagrammer Eliezer Infante (elisoul01) exposes Heineken’s branded apparel to fashion and lifestyle audiences across Instagram. Let's collaborate on influencer marketing and social media stories. As part of a larger, comprehensive multiplatform influencer marketing strategy, New Amsterdam also partnered with Marino to concurrently create YouTube channel content for his million subscriber channel. This simple post alone promoting German-brewed Beck’s garnered close to 11K likes from beer lovers from around the world. With the use of Taggerâs affinity, growth, and mention toggles, we compiled this list of 15 alcohol brands using influencer marketing to grow. To combat this issue, the use of influencer marketing has been essential for many alcoholic beverage producers to boost sales, increase brand awareness, and become household names in the alcohol industry. From the craze of IPAs and microbreweries to the introduction of wine subscription services and hard kombuchas, alcohol has never been more creative. PHASE 1: DEVELOPING YOUR STRATEGY. Cheers my friends ?✌️!! Tequila producer Patrón, for example, told Adweek’s Lauren Johnson that digital spending was up 30% in the last year, and Digiday’s Shareen Pathak reported that about 97% of spirits brands are now marketing on Instagram, up from 82% last year, nearly a 20% yearly increase. With the use of Tagger’s affinity, growth, and mention toggles, we compiled this list of 15 alcohol brands using influencer marketing to grow. The aesthetic of Marino’s social media channel and the lifestyle he embraces meshed well with New Amsterdam’s high-class brand identity, leading to exceptional levels of engagement among Marino’s audience. Setting Metrics. With the influx of this creativity, it can be hard for beverage brands to stand out in the crowded marketplace. #becksunacademy #beckstage #subsonica A photo posted by Stefano Tratto (@stefanotratto) on Jul 5, 2015 at 2:12pm PDT. Let us create a custom campaign to fit your brand's unique needs. This video might get interesting! By collaborating with top Instagrammers and lifestyle bloggers, beer and spirit companies can reinforce brand identity by tying their campaign to a social media star’s lifestyle and increase brand exposure among the digital influencer’s large following. creative partnerships with lifestyle influencers, @Cncpts x #Heineken100 on ? The ever-changing industry of alcohol production has seen many trend shifts in recent years. For its #Heineken100 marketing campaign, Netherlands-based brewer Heineken partnered with top men’s influencers, clothing designers, and boutiques to create a line of branded menswear worthy of the beermaker’s cool, refined identity. Federal Trade Commission guidelines (which protect those under the legal drinking age from exposure to alcohol advertising) have kept beer, wine, and spirit brands from fully investing in influencer marketing and other forms of social media advertising for years. According to Shareen Pathak at Digiday, research firm L2 found that alcoholic beverage companies were hesitant to market on Instagram since, at the time, there wasn’t an accurate way to know the age of any given user, and many social media platforms had no way to reliably determine if over 71.6% of users were of “legal purchasing age” (the current FTC requirement, as reported by SproutSocial). See how this bad boy unfolds on Monday… #youtuberocks #newamsterdamspirits #alpham #daydrinking #5oclocksomewhere, A photo posted by Aaron Marino (Alpha M.) (@aaronmarino) on Nov 11, 2015 at 9:29am PST. Click here to learn how your brand can work with top influencers. • #NorthofMAN @Heineken • @TeamEpiphany • #Menswear #Style #Presence • A photo posted by Eliezer Infante (@elisoul01) on Dec 22, 2015 at 6:46pm PST.