Bellow, you can find more about Twitter users’ demographics. With fewer privacy restrictions and lower ad costs than some of the other platforms, Pinterest is worth considering for brands in industries like healthcare, lifestyle, DIY, and even financial asset management. TikTok is bringing back the fun elements that made social media so addictive in the first place. Thanks to that, they are used to researching every single thing on the Web. If 2020 has taught us anything it’s that, no matter how carefully we plot our predictions, there will always be surprises in store. More popular in the US than in the rest of the world, Twitter is still one of the preferred sources to get news. That main Twitter audience, however, has a few unique traits – these make it attractive to any marketer on a mission to bring their product/service to the masses. Twitter is getting better and better at its control of abusive content. Catherine is a copywriter and content strategist with over 13 years of experience in enterprise marketing. If you are targeting Millenials, you better play your part somewhere in the social mix. with youngsters?”. compared to Q3 and Q4 of 2019, with 326 and 321 million respectively. However, our proven research methods and expert data mean your business will never be completely blindsided. More worryingly, the U.S. President signed an executive order that TikTok sells or spins off its TikTok business in the U.S. Twitter’s popularity is growing mostly among Millenials, with 4 out of 5 users on the platform being in that category. It’s the perfect way for Instagram to ensure no market share is lost to TikTok. And here he is, Larry the bird, named after former NBA player for Boston Celtics, Larry Bird. Surprisingly, Twitter’s performance has been fairly consistent over the years, compared to that of Facebook. This is why each tweet was limited to 140 characters. The most retweeted tweet on the social platform is from a Japanese billionaire named Yasaku Maezawa, promising 1 million yen to 100 randomly selected people who would retweet his post. The quicker you adapt, the greater the rewards you’ll reap. Twitter seems to have reached its peak in the US market, with Twitter’s growth in the American demography projected to be nearly zero. According to Hootsuite, Americans on Twitter largely have higher education and annual income above the average. Eight out of ten requests for removing content in Q3 2019 came from Japan, Russia, or Turkey. Morgan Zerr, Principal Business Value Analyst at Hootsuite, advised brands to encourage employee advocacy to amplify brand purpose. Twitter is changing its prime metrics lately. The first-ever tweet was posted on March 21, 2006, by one of the platform’s creators – Jack Dorsey. Trusted by employees at 800+ of the Fortune 1000. , which makes more than 200 billion tweets per year. Be mindful of how you approach your brand purpose. In 2019, Twitter saw a 2% decrease in its user base in the US. Consumers will see right through a brand that tries to jump on the bandwagon of a popular cause. Most importantly, they maintained new digital habits formed during the pandemic, which has large implications for marketers trying to reach these valuable audiences. 2020 changed everything: the way we communicate, the way we shop, the way we greet one another. Turns out around 22% of the American population is actually on Twitter. The last time Twitter officially used the “monthly active usage,” or MAU, in their reports was in the spring of 2019. Accelerating growth of social media usage, Increasing executive interest in social media. of Twitter users feel more engaged if they have had some interaction with brands. In many demographics today, search engines are actually behind social media when it comes to brand research. That said, if you ask “How many people have Twitter in the US?” the answer is slightly different. in 2020 and adjust your strategy accordingly. The last time Twitter officially used the “monthly active usage,” or MAU, in their reports was in the spring of 2019. Despite the challenges, the platform is still one to watch. Don’t just take a stand for the sake of taking a stand. Apparently, people use it to keep up with the news. Mining search data from Google and social data from Pinterest, KitchenAid integrated its marketing tactics, including Pinterest ads, Instagram ads, organic and paid media, influencer outreach, and public relations. This is not an exhaustive list, but it offers a taste of what’s to come. This year, it jumped to 23%. Even with the incredible brains working on the project, we didn’t predict the global pandemic (our bad!). I promise we`ll keep you updated on Review42. The changing face of TikTok: new audiences, new use cases, new ad tools—is it time to jump on board? As the COVID-19 pandemic hit, this trend came to the forefront as employees expected their companies to do more. The truth is there is a huge contrast between the active Twitter users and the ones who use the platform occasionally. We all know Millenials have been born with a smartphone in hand. Video ads on Twitter have a 50% lower cost per engagement than the regular ones. You might wonder “When did Twitter get so popular with youngsters?”. What’s on the radar for the rest of 2020 and into 2021? of the small and medium business owners, it is important to provide customer service on Twitter. We predicted that TikTok would be an incredibly useful source of insights for marketers to prepare for the next generation of social media users. 2020 changed everything. The heavy task of maintaining the platform free from abusive content means sacrificing. Increasingly, these champions of brand awareness and community-building needed to become fluent in performance marketing. Get expert social media advice delivered straight to your inbox. Our research team painstakingly compiled our social trends predictions for 2020. in the US?” the answer is slightly different. Incidentally, those are the same ones that have to interact with brands to feel engaged. After all, Twitter is leading social media in terms of free political discussion, which makes it a target for any kind of harmful content. Although mDAU has been part of Twitter reports ever since 2017, it was not the main metric for marketers. To be exact, the most committed 10% of them have on average 20 times more followers than the rest. How to Finish Strong on Social in 2020: An Update from Hootsuite’s Social Trends Team, listening to your audience on social media, half the world’s population is now using social media. ?” you ask? To make customers feel engaged is crucial to connect with them on social media. Last year we predicted that social marketers would face increasing pressure to expand the scope of their skill sets. Statistics show 74% of millennials would switch retailers if they are not happy with the customer service. Shops make it easy for businesses to set up a single online store for customers to access on both Facebook and Instagram. From there, you can align your brand with what matters most to your customers and employees. Find out more in the following lines. This has led to it being retweeted over 4.3 million times as of right now. “We’ve seen Instagram do this before—and succeed,” said Sarah. demonstrate the social media platform is getting more popular among its young users. While on average Twitter subscribers have around 200 followers, this is easily deceiving. How many people you could possibly reach is fundamental for any strategy. In fact, social media usage growth is accelerating faster than at the start of January. Not very surprising, given how 2020 has gone by in general. million mDAU are located in the US, which represents roughly 20% of all monetizable daily active users worldwide. This paints a picture as to who exactly gets their news from this platform. It also changed how we use social media. However, James warned that, “Social marketers should avoid becoming an arm of performance marketing. Twitter’s numbers are changing here, right as we speak. New digital divides in key demographics, a shift towards performance marketing tactics. This could be why 4 out of 5 world leaders are present on the platform, with the majority of them being active nearly every day. However, Ryan Ginsberg, Global Director, Paid Social at Hootsuite and trends webinar panelist said, “Brand purpose cannot be treated like a marketing campaign. This was back in 2009. Take advantage of that and create valuable connections with your customers. This blog post summarizes: Bonus: Watch the full webinar, How to Finish Strong on Social in 2020: An Update from Hootsuite’s Social Trends Team, for a lively discussion on the topics in this blog post, including a Q&A with the live webinar attendees. Around. something after seeing it on the platform. In the past, search engines dominated the research stage of the buyer journey. Thanks to mDAU, It’s now easier to understand, ” as a parameter, delivers the most relevant information Twitter marketers ne, The most engaged Twitter users follow more than, According to Statista, the number оne reason for using Twitter is, confirm Barak Obama has the most followers in 2019, In 2019, Elon Musk is among the most popular accounts on the platform, showing a growth of almost, of your sins, follow Pope Francis – he is. In recent years, it’s popularity on the platform has remained relatively stable. . Apparently, people use it to keep up with the news. Optimizing content for lower-funnel objectives will not create long-term growth. The Guardian named TikTok “the social media sensation of lockdown” as TikTok’s content was the perfect antidote to boredom for people stuck inside and in desperate need of some light-hearted fun. The second most retweeted tweet (3.8 million) is also from him, again a free money giveaway equally 1 billion yen to 1000 random people. They’re very contextual, featuring THE most popular TikTok creator, Charli D’Amelio, performing custom choreography to a custom song. Instead, create content for the entire customer lifecycle, and work with other teams to embed social through all activities, especially search.”. Let me show you some interesting Twitter statistics first. You have seen the Twitter logo, the blue bird, thousands of times, but probably have never thought about the little pal’s name. If you are wondering how things are going now take a look at the next lines. To use the platform to your full advantage, take a look at the. And here he is, Larry the bird, named after former NBA player for Boston Celtics. Our research team painstakingly compiled our social trends predictions for 2020. reveal the record for most tweets per second has been set on August 3, 2013, with 143,199 tweets in a single second. In their analysis, Emojipedia also found that, during this year, the relative use of the positive smiley face emoji was on the decline. Brands that demonstrate a positive impact on people’s lives grow 2.5 times more than brands with a low impact, have happier employees (9 in 10 employees would take a pay cut to have more meaningful work), and outperform the stock market by 134%. of all Twitter users feel more engaged with brands that are culturally relevant. Their consumers are more cautious and will use social media to research the brand, see how existing customers are treated, and look for video content that explains the products prior to purchase. Twitter business statistics demonstrate the social media platform is getting more popular among its young users. It also changed how we use social media. most popular social media networks in the US. In 1785, Robert Burns wrote a poem that led to the expression, “The best-laid plans of mice and men often go awry.” 235 years later, COVID-19 showed us how true that is. I know, you went through so many impressive Twitter statistics, but you still don’t know about Larry. of the user have a college or higher degree. This way, you’ll see how this platform changes our society (and maybe you can use it for that purpose too). will you reach if you post during lunch break? Some of the most important numbers for social media marketers are about users. So, keep an eye on Twitter stats in 2020 and adjust your strategy accordingly. Twitter attracts its own unique type of users, which defines the winning approach. “Pinterest is a well-established social network, but it is often underestimated,” said Morgan. I promise we`ll keep you updated on Review42. © 2020 Hootsuite Inc. All Rights Reserved. Facebook market share has shrunk too, with a popularity drop of 10% in the last three years. Brands with high-involvement, utilitarian products should pay close attention. This is valuable information for every marketer. Pinterest presents an excellent opportunity for certain brands to try out a new channel. to be exact, get their news from social media, even if they don’t consider it an accurate source. It’s actually hard to say! Increasingly, social media is being relied on to deliver a full-funnel buying experience. With a bit of social listening, it’s easy to see how the team built their ads campaign and to find content ideas to engage customers. Then, they reported 330 million subscribers using the platform monthly, which displayed growth in Twitter’s active users – compared to Q3 and Q4 of 2019, with 326 and 321 million respectively. They are full-blown digital marketing campaigns being rolled out across ALL their channels. In reality, Twitter is not the only one that sees its users losing interest. In eCommerce, this seamless user experience is a massive coup as it reduces friction for buyers. There’s a simple reason why this number is veiled in such mystery, and let’s see what that is! million, which is 9% up in comparison with the same period of last year. After all, as much as 67% of B2B businesses use Twitter as a digital marketing tool. Twitter is one of the most recognizable social media platforms. With the digital world moving so fast, it is really important for marketers to be as perceptive as possible when making decisions based on data. However, if Generation Z isn’t your target audience, TikTok may not be relevant to your brand right now—69% of TikTok users are 16-24 years old, and 60% reside in China. However, we did manage to hit the mark on several of our top social trends predictions for 2020: As we entered 2020, the world was incredibly divided, and trust was at an all-time low. Second and third place are singers Justin Bieber (@justinbieber) and Katy Perry (@kattyperry). Brands like Hollister and American Eagle are already experimenting with advertising on TikTok in what can only be described as a beautiful demonstration of marketing 101. Every tweet is self-contained and different tweets are not necessarily connected with each other. The stats we went through can allow you to do just that. Twitter is one of the most recognizable social media platforms. And of roughly 550 million users that have, reportedly, nearly half of them sent their last tweet more than a year ago. While other social media platforms are happy to pump up the numbers, Twitter is doing its best to show the number of real users on the platform, even if it’s not as impressive. Sources: Hollister TikTok and #InMyAEJeans TikTok. But wait…. of US users on Twitter use the platform for keeping up-to-date with the news. Stay tuned for our 2021 Social Media Trends report, where we will break down the most important changes your brand should prepare for next year (pandemics, civil rights movements, and other global tectonic shifts notwithstanding). In the meantime, watch our mid-year check-in webinar, How to Finish Strong on Social in 2020: An Update from Hootsuite’s Social Trends Team, for up-to-the-minute trends forecasts and guidance on finishing 2020 on a high (social media) note! Together, these three make up the only accounts on twitter with 100 million+ followers. To be exact, the most committed 10% of them have on average 20 times more followers than the rest. The number of registered accounts in September 2019 amounts to 1.3 billion. Unsurprisingly, the time between 9 a.m. and 10 a.m. has proved optimal for posting on Twitter as a business. Our Digital in 2020 Q3 Update found most social media users use multiple platforms. The trends were informed by a global survey of over 3,100 marketers, more than 30 expert interviews, and stacks of research from the leading industry analysts. However, only a small part adds Twitter is the social media network they use most often. This example demonstrates how social media’s role is more significant than just running direct response ads to drive conversions. Each one of them is a short message – just like the whistles of a tiny bird. I know, you went through so many impressive. Being aware of how people use Twitter helps businesses with choosing the right strategy to reach the right audience. We found that 44% more marketers look to performance tactics to prove social’s worth in concrete terms. Incidentally, those are the same ones that have to interact with brands to feel engaged. What makes both of these examples interesting is that they’re not just ads on TikTok. “Employees are looking to share information on their professional channels anyway,” said Morgan. With a following of over 121 million, the former US President Barack Obama (@barackobama) currently holds the title as the most followed person on Twitter. Bonus: Watch our webinar, How to Measure the ROI of Social Marketing, and learn what metrics to track on organic and what to track on paid campaigns and how an integrated view of organic and paid campaigns can help you prove—and improve—ROI. Reels allows users to record and edit 15-second multi-clip videos with audio, effects, and new creative tools. Thanks to mDAU, It’s now easier to understand how many people actually use Twitter daily. How many active Twitter users will you reach if you post during lunch break? Since they’re embedded in the platforms, users don’t have to leave to make a purchase. This is TikTok’s bread and butter—these are not just ads, they’re TikToks.”. KitchenAid offers a great example of this. The truth is there is a huge contrast between the, and the ones who use the platform occasionally. After getting asked that one time too many, Ryan Sarver, a Twitter manager, finally revealed its name was Larry. Twitter has an impressive start, growing with 1,400% in just three years. This clearly showcases the majority of a userbase to be largely inactive on the platform. Twitter has space to create and store up to, quintillion user accounts. Brand purpose and employee activism: why taking a stand has worked for some brands—but not others. While this may sound like a lot, it’s always better to look at the bigger picture when it comes to metrics. To use the platform to your full advantage, take a look at the Twitter stats down below. In just three years, from 2006 to 2009, the number of tweets posted per day grew by. With more focus turning to digital communications to replace in-person interactions, social media budgets reached historic highs in 2020. While on average Twitter subscribers have around 200 followers, this is easily deceiving. “Monetizable daily active users,” as a parameter, delivers the most relevant information Twitter marketers need on a daily basis. The heavy task of maintaining the platform free from abusive content means sacrificing the high number of twitter users. using the micro-blogging platform. most prolific users are more likely to be women tweeting about politics. We are a team of tech (and otherwise) enthusiasts, determined to find the Answers to the Ultimate Questions of Life, the Universe, and Everything. This could be why 4 out of 5 world leaders are present on the platform, with the majority of them being active nearly every day. Our diligent researchers have noted three areas of interest that they will continue to monitor over the next few months: In July, we passed the milestone where over half the world’s population is now using social media. Competition is heating up as Instagram launches Reels. Save time on social media and get results with Hootsuite. The number of active American users on the platform in 2023 is expected to be not much different than what is now, representing an increase of just some 300,000 new accounts. During the Q3 of 2019, Japan remained the second-largest market for Twitter with 16% of the total revenue. (Source: eMarketer) Even if we all like bigger numbers, which is the case with monthly active users on Twitter, they don’t always give us the most accurate information. Traditionally, social media earned around 10-12% of the marketing budget. first. At the beginning of 2019, Twitter changed the prime metric to mDAU, which stands for monetizable daily active users. The Twitter followers’ stats can be deceiving if you don’t notice this one little detail. (As well as the business niches, where you’d actually benefit the most from Twitter marketing.). Then, they reported 330 million subscribers using the platform monthly, which displayed growth in. Social media is changing constantly. Once reluctant to dive into social, baby boomers are now embracing messaging, spending more time on social media, and generally consuming more digital content.